Core Services

Whether you operate in a B2B, B2C, or mixed customer environment, I understand the complex web of marketing activities and how they should work together for a common goal. There is no need to feel like you’re aimlessly wandering through the woods; we will build a path to success together. All of my work is grounded in fundamental marketing and business strategy, which doesn’t overlook your high-level business goals or day-to-day realities of how your organization needs to operate.

No matter how deep our partnership goes, I will invest the necessary time to build a foundation of understanding of your business before making recommendations. Unlike other contractors that are only selling specific marketing channels, I have no skin the game for any specific tactics. This allows me to make unbiased reviews and recommendations based on the true needs of your marketing program.

Gain insights into trends, competitors, and your organization’s stance within the market. Funnel analysis helps you understand the customer purchase process and analyzes the success of your marketing tactics in attracting and converting customers.

Get specific recommendations for building a more complete, healthy marketing funnel. This optimizes customer touch points and more effectively moves customers through the buying process while keeping your organization top-of-mind and easily accessible.

Get assistance building and executing a content strategy for websites, blogs, video outlets and social media platforms that will attract and engage customers.

Boost awareness of your brand or products by reaching online customers with advanced online advertising campaigns through LinkedIn, Google’s Display Network, Facebook, Instagram, and others.

Reach your customers after they search specific keywords online with custom, targeted advertising to increase high-value website traffic (also called Pay Per Click marketing or PPC).

Maintain your website visuals and content to help influence online activity. Optimizing your websites to play nicely with search engines and help your business maximize its visibility online.

Understand how your digital properties are performing with advanced analytics and tracking methods. Get insights into customer behavior on your sites and capture data to help make smarter marketing decisions for the future.

Focus your efforts into high value events and convey proper brand messaging in physical space. Ensure your events are also connected to digital touch points and actionable customer experiences.

Effectively communicate with printed materials like catalogs, brochures, posters, business cards, or even product packaging.

Plan how your business engages and interacts with customers and the level of support necessary to create a positive, memorable experience for your customers.